Survey on advertising clarity of bloggers working with an advertiser in Sweden 2017

This statistic shows the result of a survey on the advertising awareness of blogger working togrther with an advertiser in Sweden in 2017. That time, the majority of respondents was not reading blogs and could not share their opinion n this topic. Of those, who do read blogs, 13 percent of respondents answered to think, that bloggers are only to a very small extent clear of the advertising content when cooperating with an advertiser.

To what extent do you think bloggers are clear of advertising content when working together with an advertiser?

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Release date

October 2017



Survey time period

September 7 to 13, 2017

Number of respondents

1,078 respondents

Age group

18-79 years

Method of interview

Online interview

Supplementary notes

The original question was phrased by the source as follows: "I vilken utsträckning anser du att bloggare är tydliga med att reklammarkera innehåll när det handlar om samarbeten med en annonsör (ex ”annons”, ”reklam”, ”i samarbete med”)?"

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