Companies advertising online based on users' online behavior by sector in France 2016

This statistic presents the share of companies that used paid advertisement based on users' past online activities in France in 2016. This type of internet ads allow advertisers to target a specific group of consumers previously identified by their online behavior. That year, roughly ten percent of accommodation and food services companies in France used online behavioral advertising.

Share of companies using paid advertisement based on users' past online activities or their profile in France in 2016, by industry

Industry*Share of turnover
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Source

Release date

April 2017

Region

France

Survey time period

2016

Number of respondents

12,500 respondents

Special properties

companies of at least 10 people outside the agricultural, financial and insurance sectors.

Method of interview

Questionnaire

Supplementary notes

* Manufacturing industry, energy, water, waste management and depollution: section C, D and E of the Nomenclature of French Activities (NAF)
Construction: section F - Wholesale and repair of motor vehicles and motorcycles: divisions 45 and 46
Retail trade : division 47
Transportation and warehousing: section H
Accommodation and catering: section I
Information and communication; repair of computers and communications equipment: section J and division 95.1 - Specialized, scientific and technical activities: divisions 69 to 74
Administrative and support service activities; real estate activities: sections N and L.

The percentages were calculated from the data provided by the source, then they were rounded.

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