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Adblocking penetration rate in the U.S. Q2 2018, by gender
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Adblocking penetration rate in the U.S. Q2 2018, by gender
Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
The graph shows data on the share of internet users who used an adblocker in the United States as of the second quarter of 2018, broken down by gender. It was found that 33 percent of responding women used adblocking plug-ins in the measured period.
Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
| Use adblocker | Don't use adblocker | Don't know | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Use adblocker | Don't use adblocker | Don't know | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Description
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More information
The graph shows data on the share of internet users who used an adblocker in the United States as of the second quarter of 2018, broken down by gender. It was found that 33 percent of responding women used adblocking plug-ins in the measured period.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- Q2 2018
- Number of respondents
- *
- Age group
- 15 years and older
- Special properties
- among internet users
- Method of interview
- Online survey
- Supplementary notes
- The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.
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Statistics on "Ad blocking"
- Overview
The most important statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
The most important statistics
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
The most important statistics
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
The most important statistics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020Ad blocking penetration in the U.S. 2014-2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
The most important statistics
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Adblocking penetration rate in the United Kingdom 2015-2016, by device
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2017
- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2016
- Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Switching off ad blocker if requested in the United Kingdom (UK) 2016, by age
- Switching off ad blocker when requested in the United Kingdom (UK) 2016, by site type
- Leading reasons for ad blocking usage in Canada 2015
- Share of internet users using adblock software in Spain Q2 2014-Q2 2015
- Share of internet users using adblock software in Portugal Q2 2014-Q2 2015
- Share of internet users using adblock software in Greece Q2 2014-Q2 2015
- Share of internet users using adblock software in Europe Q2 2015
- Negative attitudes towards ads on websites in the UK in 2018
- Digital advertising spending in Canada 2008-2015
- Distribution of consumer durables digital advertising spend in India 2018 by format
- Ad blocker penetration in Ireland 2016, by age
- Opinion of media agencies on profitability challenges of ad tech in the UK 2015
- Opinions on ads shown next to relevant content in Germany 2018
Studies
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Ad blocking
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- IAB Report on 2017 Digital Advertising Spend
- Banner advertising in the United Kingdom
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Internet Advertising Revenue Report 2017
- What is an untrustworthy supply chain costing the US digital advertising industry?
- Internet Advertising Revenue Report 2016
Statistics on "Ad blocking"
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Adblocking penetration rate worldwide in 2016, by region
- Adblocking penetration rate in North America in 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017
- Share of websites using ad blocker detection worldwide as of August 2017
- Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)
- Share of ad blocker users worldwide in September 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
- Awareness of ad blocking in the United States as of the 2nd quarter 2018
- Number of ad blockers used according to adults in the United States as of September 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Adblocking penetration rate in the United Kingdom (UK) in June 2015 and February 2016, by device
- Have you ever downloaded ad blocking software?*
- Reasons users reported they would be less likely to block advertisements online in the United Kingdom (UK) in February 2016
- Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic
- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by age
- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age
- Leading reasons for using ad blocking in Canada in 2015
- Share of internet users using adblock software in Spain in 2nd quarters of 2014 and 2015
- Share of internet users using adblock software in Portugal in 2nd quarters of 2014 and 2015
- Share of internet users using adblock software in Greece in 2nd quarters of 2014 and 2015
- Share of internet users using adblock software in Europe in 2nd quarter of 2015
- Negative attitudes towards ads on websites in the United Kingdom (UK) in 2018, by age group (in percent)
- Digital advertising expenditure in Canada from 2008 to 2015 (in million U.S. dollars)
- Distribution of digital advertising expenditure in the consumer durables industry across India as of May 2018, by format
- Do you use software on any of your personal devices to block adverts on the internet (e.g. Adblock Plus)?
- Is it challenging to develop profitable models around ad tech partnerships?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
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