Ad blocker usage in Sweden 2018, by device

This statistic shows the survey on ad blocker usage in Sweden in 2018, by device. Most adblocker users, 28 percent, used ad blocking software on desktop computers. Five percent of respondents have used ad blocker on their tablets.

Share of individuals who used ad blocking software in the Sweden in 2018, by device

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Source

Release date

June 2018

Region

Sweden

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Statistics on "Ad blocking in the Nordics"

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