Ad blocker usage in Sweden 2020, by device

Published by Statista Research Department, Jan 10, 2023
This statistic shows the survey on ad blocker usage in Sweden in 2020, by device. Most adblocker users, 29 percent, used ad blocking software on desktop computers. Five percent of respondents have used ad blocker on their tablets.

Share of individuals who used ad blocking software in the Sweden in 2020, by device

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Release date

August 2020

Region

Sweden

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Statistics on " Ad blocking in the Nordics "

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Statistics on Ad blocking in the Nordics

Overview

8

Online advertising

7

Attitudes

8

Consumption

8

Special focus: Paid software

4

Further related statistics

17

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