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Share of reported brand posts on Instagram 2017

Published by J. Clement, Jan 15, 2018
This statistic presents the share of regrammed brand posts on Instagram from June to November 2017, by industry. According to the results, the software industry held the highest share of repost content with a total value of 11.5 percent, while tied for second were the industries of electronics and beauty. Both respectively, held a repost content share of 11.4 percent; a margin of difference of only 0.01 percent compared to software.

Share of regrammed brand posts on Instagram from June to November 2017, by industry

Share of repost content
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Release date

January 2018

Region

Worldwide

Survey time period

June 2017 to November 2017

Supplementary notes

5,304 brand Instagram profiles; 2,051 celebrity Instagram Profiles

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