Engagement rate among Instagram influencers worldwide 2023, by category

Published by
Valentina Dencheva,
Sep 11, 2024

In 2023, influencers with a profile focusing on winter sports had the highest engagement rate throughout 2023, at 4.7 percent. Second most engaged category of influencer accounts was extreme sports, followed by racing sports and sports with a ball.

Engagement rate among influencers on Instagram worldwide in 2023, by category

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Source

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Release date

March 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

The source defines engagement rate as the total of likes and comments divided by the total number of followers, multiplied by 100 percent.

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