In 2023, influencers with a profile focusing on winter sports had the highest engagement rate throughout 2023, at 4.7 percent. Second most engaged category of influencer accounts was winter sports, followed by racing sports and sports with a ball.
Engagement rate among influencers on Instagram worldwide in 2023, by category
Characteristic
Engagement rate
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
HypeAuditor. (March 13, 2024). Engagement rate among influencers on Instagram worldwide in 2023, by category [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1123056/instagram-influencers-engagement-rate-world-category/
HypeAuditor. "Engagement rate among influencers on Instagram worldwide in 2023, by category." Chart. March 13, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1123056/instagram-influencers-engagement-rate-world-category/
HypeAuditor. (2024). Engagement rate among influencers on Instagram worldwide in 2023, by category. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1123056/instagram-influencers-engagement-rate-world-category/
HypeAuditor. "Engagement Rate among Influencers on Instagram Worldwide in 2023, by Category." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1123056/instagram-influencers-engagement-rate-world-category/
HypeAuditor, Engagement rate among influencers on Instagram worldwide in 2023, by category Statista, https://www.statista.com/statistics/1123056/instagram-influencers-engagement-rate-world-category/ (last visited September 01, 2024)
Engagement rate among influencers on Instagram worldwide in 2023, by category [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1123056/instagram-influencers-engagement-rate-world-category/