UK celebrity influencers with the most Instagram followers 2019

David Beckham was the most followed celebrity influencer on Instagram in the United Kingdom (UK) as of December 2019, with 59.7 million followers. Five female celebrities and five male celebrities made up the leading ten entries.

Influencer status not just reserved for celebrities

Instagram has given countless individuals a platform to reach an audience and build a community, other than traditional celebrities or those with access to an existing media network. With an impressive 5.2 million followers, Marzia Bisognin tops the list of UK influencers by follower numbers. British YouTuber and model Marcus Butler sits in second place, some 1.6 million followers behind Bisognin. Travel influencers such as Jacob Riglin also attract hundreds of thousands of followers, as do UK influencers in other categories such as fashion and beauty and food.

Instagram usage in the United Kingdom

Instagram finds their largest British audience among females under 24 years of age, according to an Ipsos survey of approximately 4,000 British residents. The survey revealed that 71 percent of females aged 15 to 24 use Instagram, compared with 61 percent of males in the same age group. Similar figures are seen in the United States, with 64 percent of Americans aged 18 to 29 using the service.

Most-followed United Kingdom (UK) influencers on Instagram as of December 2019

Number of followers in millions
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Release date

January 2020


United Kingdom

Survey time period


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