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Influencer content formats during coronavirus (COVID-19) crisis in Italy 2020

After the coronavirus (COVID-19) pandemic outbreak in Italy, all economic activities started being affected significantly, including the social media and user-generated content sector. According to a survey conducted as of March 2020, 75 percent of influencers declared that they posted more Instagram Stories during the coronavirus crisis, while 40 percent went live on Instagram more often.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

How did your content format change during the coronavirus (COVID-19) crisis?

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Release date

March 2020



Survey time period

March 2020

Number of respondents

145 respondents

Supplementary notes

* IGTV stands for Instagram Television. YT stands for You Tube.

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Statistics on "Coronavirus: economic impact in Italy"

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