Italy: ad channel first introducing users to products or services 2018, by percentage

This statistic depicts the advertising channel that first introduced users to products or services they used in Italy in 2018, by percentage. According to survey results, 25 percent of respondents first heard about a product or service they later used thanks to television, while online adverts were the first approach for 21 percent of asked individuals.

Advertising channel first introducing users to products or services they used in Italy in 2018, by percentage

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2018

Region

Italy

Survey time period

January 2018

Age group

18 years and older

Special properties

adult internet users

Supplementary notes

As figures were approximated, percentage sum could not have 100 as a result.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Internet usage in France "

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.