Digital Market Outlook: social media ad revenue in Italy 2017-2025, by device

Social media advertising revenue in Italy from 2017 to 2025, by device

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Release date

July 2021

Region

Italy

Survey time period

2017 to 2020

Special properties

forecast adjusted for expected impact of COVID-19

Supplementary notes

* Estimate.
Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.

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Statistics on " Social media usage in Italy "

Statistics on Social media usage in Italy

Overview

5

Benchmarks

8

Usage

7

Social media platforms

6

Social video platforms

8

Spotlight: Social media advertising

5

Further related statistics

13
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