During a survey carried out among consumers in Italy and released in October 2023, around 30 percent of respondents aged between 35 and 44 said they followed at least one virtual influencer, while 27 percent of respondents aged 25 and 34 said they did so as well.
Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mondadori Group. (October 15, 2023). Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. "Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group." Chart. October 15, 2023. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. (2023). Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group. "Share of Consumers following at Least One Virtual Influencer in Italy as of October 2023, by Age Group." Statista, Statista Inc., 15 Oct 2023, https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
Mondadori Group, Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group Statista, https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/ (last visited October 10, 2024)
Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group [Graph], Mondadori Group, October 15, 2023. [Online]. Available: https://www.statista.com/statistics/1448950/consumers-follow-virtual-influencers-age-italy/
