Share of consumers following virtual influencers in Italy 2023, by age group

Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group

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Release date

October 2023



Survey time period

as of October 15, 2023

Number of respondents

1,300 respondents

Age group

18-54 years

Method of interview

Panel survey

Supplementary notes

The source does not specify the survey date.

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