Share of consumers following virtual influencers in Italy 2023, by age group

Published by
Michele Majidi,
Feb 6, 2024
During a survey carried out among consumers in Italy and released in October 2023, around 30 percent of respondents aged between 35 and 44 said they followed at least one virtual influencer, while 27 percent of respondents aged 25 and 34 said they did so as well.

Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

October 2023

Region

Italy

Survey time period

as of October 15, 2023

Number of respondents

1,300 respondents

Age group

18-54 years

Method of interview

Panel survey

Supplementary notes

The source does not specify the survey date.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Influencer marketing in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in Italy

Overview

6

Doing business

7

Market leaders

6

Consumer insights

8

Further Content: You might find this interesting as well

Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu