Top sectors for influencer marketing in Italy 2023

Published by Michele Majidi, Mar 14, 2023
According to a 2023 survey carried out among marketing professionals in Italy, 59.1 percent of respondents said they invested in influencer marketing in the food sector. Around 34.8 percent of the interviewees reported spending on influencer marketing in the beauty segment, while 33.3 percent cited the lifestyle sector.

Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023

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Sources

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Release date

December 2022

Region

Italy

Survey time period

as of March 9, 2023

Number of respondents

300 respondents

Special properties

among marketers and brand representatives

Supplementary notes

Date of survey not specified by the source.
Multiple answers were possible.

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Statistics on " Influencer marketing in Italy "

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Statistics on Influencer marketing in Italy

Overview

5

Doing business

8

Market leaders

8

Consumer insights

8

Further related statistics

21

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Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in Italy
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