In 2019, the internet adversting saw around 19.6 percent growth, whereas ad revenue of all other media declined. The growth of online ads is driven by urbanization, digitalization and mass transportation. On contrast, traditional print media is shrinking continuously.
Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium
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GroupM. (August 10, 2020). Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/273450/change-in-ad-spend-in-china-by-medium/
GroupM. "Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium." Chart. August 10, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/273450/change-in-ad-spend-in-china-by-medium/
GroupM. (2020). Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/273450/change-in-ad-spend-in-china-by-medium/
GroupM. "Change in Advertising Expenditure in China from 2012 to 2019 with Forecasts until 2021, by Medium." Statista, Statista Inc., 10 Aug 2020, https://www.statista.com/statistics/273450/change-in-ad-spend-in-china-by-medium/
GroupM, Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium Statista, https://www.statista.com/statistics/273450/change-in-ad-spend-in-china-by-medium/ (last visited May 19, 2022)
