Change in ad revenue in China 2003-2020, by medium

In 2018, the ad revenue of internet saw around 15 percent growth, followed by outdoor advertising with 2.5 percent. The growth is driven by urbanization, digitalization and mass transportation. On contrast, traditional print media is shrinking continuously.

Change in advertising expenditure in China from 2003 to 2020, by medium

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Release date

June 2019



Survey time period

2003 to 2018

Supplementary notes

* Forecast.

The source does not provide information on radio advertising expenditure between 2003 and 2005.
The publications between 2014 and 2015 are not available to access.
Figures do not include Hong Kong and Macau.

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