• Change in advertising expenditure in China by medium 2003-2020

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In 2018, the ad revenue of internet saw around 15 percent growth, followed by outdoor advertising with 2.5 percent. The growth is driven by urbanization, digitalization and mass transportation. On contrast, traditional print media is shrinking continuously.

Change in advertising expenditure in China from 2003 to 2020, by medium

	TV	Radio	Newspapers	Magazines	Outdoor	Internet
2020*	-13.6%	-3.2%	-33.2%	-7.1%	2%	12.3%
2019*	-13.8%	-3.3%	-33.7%	-7.2%	2%	14%
2018	-5.1%	-3.9%	-35%	-5.8%	2.5%	15%
2017	-8.8%	1.2%	-32.6%	-28.1%	9.7%	14.3%
2016	-4.9%	-7.8%	-50.6%	-36.4%	2.2%	29.5%
2013	5.3%	3%	0%	7%	13.8%	35.4%
2012	6.5%	3.7%	-1%	7.4%	15.6%	54.7%
2011	10.7%	11.1%	4.2%	17.7%	10.1%	57.6%
2010	7.7%	29.6%	16.9%	20.9%	16.9%	56.9%
2009	10%	13.8%	9.7%	12.8%	-0.4%	22%
2008	18%	31%	14%	26.7%	40.7%	60.2%
2007	16.4%	30.4%	8.8%	36.4%	-13.4%	75.4%
2006	26%	66.3%	8.8%	31.6%	36.7%	48.6%
2005	25.1%	-	4.4%	26.4%	31.6%	73.9%
2004	32.2%	-	23.6%	20.9%	3.1%	78.6%
2003	44.9%	-	31.9%	42.3%	13.8%	114.8%

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Release date

June 2019

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Region

China

Survey time period

2003 to 2018

Supplementary notes

* Forecast.

The source does not provide information on radio advertising expenditure between 2003 and 2005.
The publications between 2014 and 2015 are not available to access.
Figures do not include Hong Kong and Macau.

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