Change in advertising expenditure in China by medium | Statista

In 2019, the internet adversting saw around 19.6 percent growth, whereas ad revenue of all other media declined. The growth of online ads is driven by urbanization, digitalization and mass transportation. On contrast, traditional print media is shrinking continuously.

Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium

Characteristic	Internet	TV	Outdoor	Radio	Newspapers	Magazines
2021*	11%	1.5%	4.4%	0.1%	0%	0.2%
2020*	4.2%	-18.4%	-27.4%	-27%	-25%	-23.4%
2019	19.6%	-4.7%	-11.4%	-8.2%	-10.4%	-5.9%
2018	25.4%	-6.2%	16.1%	-9.8%	-18.5%	-9.5%
2017	29.7%	-8.5%	24.5%	6.7%	-28.8%	-21%
2016	26.9%	-9.9%	18.4%	-10.5%	-45.6%	-30.5%
2015	45.3%	-8.6%	7.5%	-4.1%	-31.6%	-23.4%
2014	54%	-2%	5.6%	3%	-19.4%	-14.9%
2013	56%	3.5%	6.6%	3.4%	-5%	0%
2012	52.1%	6.2%	17.5%	10.7%	-6.7%	7.9%

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Release date

August 2020

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Region

China

Survey time period

2012 to 2019

Supplementary notes

* Forecast.

Figures do not include Hong Kong and Macau.

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