Perceived benefits of using AI for marketing personalization worldwide in 2018

This statistic presents the leading reasons to use artificial intelligence for marketing personalization according to industry professionals worldwide in 2018. According to the findings, 57 percent of respondents saw AI as beneficial in improving their performance metrics. In contrast, one percent of responding industry professionals did not see any benefits to using AI for marketing personalization.

Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018

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Source

Release date

August 2018

Region

Worldwide

Survey time period

2018

Age group

18 years and older

Special properties

B2C and B2B professionals in financial services, retail, technology, and travel and hospitality industries

Supplementary notes

Question: Why does your organization want to use AI to automate personalization?
The source did not provide information on the sample number or the exact survey date.

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Statistics on "AI use in marketing"

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