The timeline shows the global spending on advertising to children from 2012 to 2021, broken down by format. It was calculated that kids digital advertising spending in 2018 amounted to 900 million U.S. dollars, while non-digital ad expenditures that year reached 3.3 billion. Total kids ad spend in 2019 is forecast to grow to 4.4 billion U.S. dollars.
Spending on advertising to children worldwide from 2012 to 2021, by format
(in billion U.S. dollars)
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MarketingCharts. (June 27, 2019). Spending on advertising to children worldwide from 2012 to 2021, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 17, 2020, from https://www.statista.com/statistics/750865/kids-advertising-spending-worldwide/
MarketingCharts. "Spending on advertising to children worldwide from 2012 to 2021, by format (in billion U.S. dollars)." Chart. June 27, 2019. Statista. Accessed February 17, 2020. https://www.statista.com/statistics/750865/kids-advertising-spending-worldwide/
MarketingCharts. (2019). Spending on advertising to children worldwide from 2012 to 2021, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 17, 2020. https://www.statista.com/statistics/750865/kids-advertising-spending-worldwide/
MarketingCharts. "Spending on Advertising to Children Worldwide from 2012 to 2021, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jun 2019, https://www.statista.com/statistics/750865/kids-advertising-spending-worldwide/
MarketingCharts, Spending on advertising to children worldwide from 2012 to 2021, by format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/750865/kids-advertising-spending-worldwide/ (last visited February 17, 2020)
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