In 2021, offline media in the United States attracted media spending of 196 billion U.S. dollars, 14 billion more than in 2020, when the industry was hit by the COVID-19 pandemic.
Advertising spending on offline marketing in the United States from 2018 to 2022
(in billion U.S. dollars)
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Winterberry Group. (January 20, 2022). Advertising spending on offline marketing in the United States from 2018 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1028853/offline-media-ad-spend-us/
Winterberry Group. "Advertising spending on offline marketing in the United States from 2018 to 2022 (in billion U.S. dollars)." Chart. January 20, 2022. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1028853/offline-media-ad-spend-us/
Winterberry Group. (2022). Advertising spending on offline marketing in the United States from 2018 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1028853/offline-media-ad-spend-us/
Winterberry Group. "Advertising Spending on Offline Marketing in The United States from 2018 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1028853/offline-media-ad-spend-us/
Winterberry Group, Advertising spending on offline marketing in the United States from 2018 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1028853/offline-media-ad-spend-us/ (last visited August 12, 2022)