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Influence of WOM on purchase decisions in the U.S. in 2017, by category

Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category

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Sources

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Release date

November 2017

Region

United States

Survey time period

2017

Supplementary notes

The source did not provide information on the exact date of study or the sample number.

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Statistics on " Food advertising in the U.S. "

Statistics on Food advertising in the U.S.

Industry advertising spending

8

TV food advertsing

6

TV advertising to ethnic groups

6

Leading brands

7

Leading advertisers

8

Effectiveness and consumer perception

8

Further related statistics

19
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