Influence of WOM on purchase decisions in the U.S. in 2017, by category

This statistic presents the influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category. According to the findings, 37.6 percent of surveyed respondents stated word-of-mouth had an influence on their decision making when dining out, while 33.1 of respondents reported similarly in regards to the influence of purchasing electronic goods.

Influence of word-of-mouth (WOM) on purchase decisions in the United States in 2017, by product category

Share of respondents
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

November 2017

Region

United States

Survey time period

2017

Supplementary notes

The source did not provide information on the exact date of study or the sample number.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Food advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.