In 2020, FMCG sector's contribution to print advertising expenditure across India was about 17 percent, while the telecom sector contributed around one percent to the print advertising expenditures. Overall, the print media advertising expenditure declined significantly that year, largely due to the impact of the COVID-19 pandemic and its effects on circulation, especially in metros across the country.
Share of print advertising expenditure contribution across India in 2020, by category
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Madison World, & Pitch. (February 17, 2021). Share of print advertising expenditure contribution across India in 2020, by category [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/862228/india-share-of-print-advertising-expenditure-contribution-by-category/
Madison World, und Pitch. "Share of print advertising expenditure contribution across India in 2020, by category." Chart. February 17, 2021. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/862228/india-share-of-print-advertising-expenditure-contribution-by-category/
Madison World, Pitch. (2021). Share of print advertising expenditure contribution across India in 2020, by category. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/862228/india-share-of-print-advertising-expenditure-contribution-by-category/
Madison World, and Pitch. "Share of Print Advertising Expenditure Contribution across India in 2020, by Category." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/862228/india-share-of-print-advertising-expenditure-contribution-by-category/
Madison World & Pitch, Share of print advertising expenditure contribution across India in 2020, by category Statista, https://www.statista.com/statistics/862228/india-share-of-print-advertising-expenditure-contribution-by-category/ (last visited September 18, 2024)
Share of print advertising expenditure contribution across India in 2020, by category [Graph], Madison World, & Pitch, February 17, 2021. [Online]. Available: https://www.statista.com/statistics/862228/india-share-of-print-advertising-expenditure-contribution-by-category/