TV ad expenditure in India 2019-2022

Published by
Tanushree Basuroy,
Jun 13, 2023
In 2022, advertising expenditure on television in India grossed approximately 340 billion Indian rupees. This not only marked a recovery that exceeded pre-pandemic levels but also secured the medium's position as the largest contributor to the advertising industry. Verticals such as e-commerce, FMCG, and telecom were the leading spenders on TV advertising.

TV advertising spending in India from 2019 to 2022 (in billion Indian rupees)

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Release date

February 2023

Region

India

Survey time period

2019 to 2022

Supplementary notes

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars (as of June 2023).

Figures have been rounded.

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