Year-over-year change of advertising expenditure in selected countries in 2016 and 2017

Loading statistic...
Expand statistic
United Kingdom5.6%4.3%
United States5.1%2.8%

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
The graph shows a forecast of ad spend growth in selected countries in 2016 and 2017. WARC projected that Italian ad spend would increase by 1.6 percent in 2017.
Change in advertising expenditure in selected countries

The source of this forecast is WARC (formerly known as World Advertising Research Center) – a privately held company headquartered in London, England. In November 2016, WARC projected that worldwide advertising spending would decrease by 0.3 percent in 2017. ZenithOptimedia – a media agency which also regularly provides ad spending information – offered a similar projection of ad spend growth. According to ZenithOptimedia the ad spending growth will amount to 4.4 percent in 2016 and 2017.↵

The WARC forecast presented above expects the fastest-paced development to take place in India, China and Russia, leaving developed markets such as Germany, Japan or France behind.

↵In 2016, China was the second largest advertising market in the world. Chinese advertising spending was estimated to be to 79.59 billion U.S. dollars in 2016, and according to figures published by the same source it is expected to reach 92.1 billion by 2017.

↵The Russian ad market is on the rise; however, it is not developing as fast-paced as in China. In 2016, ad revenue in Russia was forecasted to be 8.7 billion US dollars, and additional growth by 750,000 U.S. dollars was expected in 2017. Digital ads are gaining more importance in the Russian market. In 2016, digital advertising spending was estimated to amount to 1.53 billion U.S. dollars, and in the following year an additional increase of 140,000 U.S. dollars was prognosed.
Show more
Release date
November 2016
Survey time period
November 2016
Special properties
forecast; current prices; worldwide data based on 12 major markets

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Advertising in Canada"

  • Canada in the global context
  • Overview of the Canadian market
  • Traditional media
  • Digital media
  • Advertising consumption

Related Studies: Available to Download in PDF or PPTX Format

Advertising in Canada

All Information
in one Presentation

Advertising in Canada

Everything On "Advertising in Canada" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions