This statistic shows the opinions on ads shown next to relevant content among individuals in Sweden in 2018. According to the survey, nine percent of respondents stated it would have a negative effect on their perception of the advertised brand, while 30 percent responded that it would have a positive effect.
How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
AudienceProject. (June 13, 2018). How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content? [Graph]. In Statista. Retrieved April 05, 2020, from https://www.statista.com/statistics/872888/opinions-on-ads-shown-next-to-relevant-content-in-sweden/
AudienceProject. "How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?." Chart. June 13, 2018. Statista. Accessed April 05, 2020. https://www.statista.com/statistics/872888/opinions-on-ads-shown-next-to-relevant-content-in-sweden/
AudienceProject. (2018). How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?. Statista. Statista Inc.. Accessed: April 05, 2020. https://www.statista.com/statistics/872888/opinions-on-ads-shown-next-to-relevant-content-in-sweden/
AudienceProject. "How Would It Affect Your Perception of a Brand If It Was Advertised next to Relevant and Trustworthy Content?." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/872888/opinions-on-ads-shown-next-to-relevant-content-in-sweden/
AudienceProject, How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content? Statista, https://www.statista.com/statistics/872888/opinions-on-ads-shown-next-to-relevant-content-in-sweden/ (last visited April 05, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
