Share of individuals paying for ad blockers in Sweden 2020

Published by Statista Research Department, Jan 10, 2023
This statistic shows the share of individuals paying for ad blockers in Sweden in 2020. According to the survey, the majority of the respondents, or 92 percent, stated that they do not pay for using ad blockers. Four percent of ad blocker users stated that they are paying users.

Share of individuals paying for ad blockers in Sweden in 2020

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Release date

August 2020

Region

Sweden

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Special properties

ad blocker users

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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