Market share of smart TVs worldwide 2015-2018

Smart TVs accounted for 70 percent of the overall TV market worldwide in 2018. Smart TVs’ share of the overall TV sales increased by roughly 15 percent since 2015, highlighting the growing global demand for richly featured consumer electronics.

Which factors contributed to the popularity of smart TVs?

The television industry has been quick to adapt to the recent trend towards connectivity and compatibility that has swept across nearly all segments of the consumer electronics industry. Smart TVs, TV devices that allow users to access the internet and download apps, are becoming a staple in many households around the world. This development is fueled by consumer interest in streaming services, which mostly come as pre-installed apps in today’s smart TV sets, as well as the ever-increasing affordability of these new technologies.

Smart TV market worldwide

The global smart TV market is seeing constant growth: smart TV technology is expected to account for nearly 200 million television unit sales by the year 2024, an increase of roughly 50 million units from 2018. While an estimated 29 percent of the world’s population owned a smart TV in 2018, this figure is forecast to increase in the future, largely driven by household brands like Samsung.

Smart TV market share of overall TV market worldwide from 2015 to 2018

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Release date

July 2018



Survey time period

2015 to 2018

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Statistics on "Smart & Connected TVs"

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