The smart TV market in the United States has seen annual growth for years, and revenue rates are expected to increase at an even quicker pace from 2020 onwards. By 2025, the U.S. smart TV market is forecast to generate around 67 billion U.S. dollars.
Which factors are contributing to smart TV market growth?
Over 50 percent of U.S. households owned a smart TV in 2018, up from only 15 percent in 2013. This high penetration stems largely from the shifting consumer preference towards online content. As a result of the growing proliferation of high-speed internet, many TV manufacturers are equipping their devices with the newest streaming technology and other “smart” features in order to break into and thrive in the booming market.
Market revenue grows while TV unit prices drop
The number of smart TV users in the United States is forecast to reach 119 million by 2022. But while this figure can be translated into revenue growth for the smart TV market, manufacturers and vendors have to come up with ever-evolving technology and increasingly sophisticated production processes to stay afloat in this competitive landscape. With declining TV set prices, consumers are on the look-out for large screen sizes with 4K resolution or above.
Smart TV market revenue in the United States from 2014 to 2025
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Statista. (February 22, 2018). Smart TV market revenue in the United States from 2014 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/781427/smart-tv-market-revenue-in-the-us/
Statista. "Smart TV market revenue in the United States from 2014 to 2025 (in billion U.S. dollars)." Chart. February 22, 2018. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/781427/smart-tv-market-revenue-in-the-us/
Statista. (2018). Smart TV market revenue in the United States from 2014 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/781427/smart-tv-market-revenue-in-the-us/
Statista. "Smart Tv Market Revenue in The United States from 2014 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Feb 2018, https://www.statista.com/statistics/781427/smart-tv-market-revenue-in-the-us/
Statista, Smart TV market revenue in the United States from 2014 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/781427/smart-tv-market-revenue-in-the-us/ (last visited May 25, 2022)