Smart TV market revenue in the U.S. 2014-2025

The smart TV market in the United States has seen annual growth for years, and revenue rates are expected to increase at an even quicker pace from 2020 onwards. By 2025, the U.S. smart TV market is forecast to generate around 67 billion U.S. dollars.

Which factors are contributing to smart TV market growth?

Over 50 percent of U.S. households owned a smart TV in 2018, up from only 15 percent in 2013. This high penetration stems largely from the shifting consumer preference towards online content. As a result of the growing proliferation of high-speed internet, many TV manufacturers are equipping their devices with the newest streaming technology and other “smart” features in order to break into and thrive in the booming market.

Market revenue grows while TV unit prices drop

The number of smart TV users in the United States is forecast to reach 119 million by 2022. But while this figure can be translated into revenue growth for the smart TV market, manufacturers and vendors have to come up with ever-evolving technology and increasingly sophisticated production processes to stay afloat in this competitive landscape. With declining TV set prices, consumers are on the look-out for large screen sizes with 4K resolution or above.