Channels driving new product awareness according to shoppers worldwide 2017
This statistic presents the most popular channels that drive the awareness of new products among omnichannel shoppers in selected countries in 2017, by channel type. According to the findings, the channel that had the highest share of awareness for introducing the presence of new products among U.S. omnichannel shoppers was through digital mediums such as websites or apps, which had a response rate of 87 percent. In comparison, the channel that had the least amount of effect in terms of product awareness among shoppers in the United States was social media, which had a response rate of 51 percent.
