Channels that drive new product information among omnichannel shoppers in selected countries in 2017, by channel type
Channels driving new product awareness according to shoppers worldwide 2017
This statistic presents the most popular channels that drive new product information among omnichannel shoppers in selected countries in 2017. According to the findings, the channel that had the highest share of impact in terms of spreading new product information among omnichannel shoppers in the United States was through digital mediums such as websites or apps. During the surveyed period, 98 percent of respondents stated to having received their new product information through such channels. The channel that had the least amount of impact in terms of dispersing new product information among U.S. omnichannel shoppers was through retail stores, which only had a impact rate of 43 percent.
Channels that drive new product information among omnichannel shoppers in selected countries in 2017, by channel type
United StatesUnited KingdomFranceGermanyJapanBrazil
Websites/Apps98%87%82%85%83%88%
People in real life48%39%36%43%25%48%
Retail stores43%45%37%44%50%46%
Advertising47%42%41%37%27%53%
Social media44%38%28%31%23%53%
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Source

Release date

October 2017

Region

Worldwide

Survey time period

2017

Number of respondents

9,033 respondents

Special properties

omnichannel shoppers

Channels driving new product awareness according to shoppers worldwide 2017
This statistic presents the most popular channels that drive new product information among omnichannel shoppers in selected countries in 2017. According to the findings, the channel that had the highest share of impact in terms of spreading new product information among omnichannel shoppers in the United States was through digital mediums such as websites or apps. During the surveyed period, 98 percent of respondents stated to having received their new product information through such channels. The channel that had the least amount of impact in terms of dispersing new product information among U.S. omnichannel shoppers was through retail stores, which only had a impact rate of 43 percent.
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