Measurements of success in the market research industry in the U.S. 2017
How do you measure success as a market researcher?
This statistic displays the methods used by professionals in the market research industry in the United States to measure success in 2017. During the survey, 65 percent of respondents cited they use the number of actions taken on insights to measure their success as a market researcher.
How do you measure success as a market researcher?
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| Share of respondents | |
|---|---|
| Actions taken on insights | 65% |
| Answering research objectives | 20% |
| Client renewals | 5% |
| Communications with client as expert | 5% |
| Organisational revenue growth | 3% |
| CSAT scores | 2% |
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