Measurements of success in the market research industry in the U.S. 2017

How do you measure success as a market researcher?

by Statista Research Department, last edited Nov 14, 2018
Measurements of success in the market research industry in the U.S. 2017 This statistic displays the methods used by professionals in the market research industry in the United States to measure success in 2017. During the survey, 65 percent of respondents cited they use the number of actions taken on insights to measure their success as a market researcher.
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How do you measure success as a market researcher?

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Share of respondents
Actions taken on insights65%
Answering research objectives20%
Client renewals5%
Communications with client as expert5%
Organisational revenue growth3%
CSAT scores2%
Share of respondents
Actions taken on insights65%
Answering research objectives20%
Client renewals5%
Communications with client as expert5%
Organisational revenue growth3%
CSAT scores2%
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by Statista Research Department, last edited Nov 14, 2018
This statistic displays the methods used by professionals in the market research industry in the United States to measure success in 2017. During the survey, 65 percent of respondents cited they use the number of actions taken on insights to measure their success as a market researcher.
Show more
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