According to a survey carried out in September 2020 in the United States, men were slightly more likely to be planning to venture to the shops on Black Friday. Around 18 percent of male respondents were planning to shop in-store, whilst just under 15 percent of females were going to visit brick-and-mortar retailers.
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by gender
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Drive Research. (September 22, 2020). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by gender [Graph]. In Statista. Retrieved January 17, 2021, from https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by gender." Chart. September 22, 2020. Statista. Accessed January 17, 2021. https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. (2020). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by gender. Statista. Statista Inc.. Accessed: January 17, 2021. https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of September 2020, by Gender." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by gender Statista, https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/ (last visited January 17, 2021)