According to a survey carried out in October 2021 in the United States, men were slightly more likely to venture to the physical stores on Black Friday. Around 37 percent of male consumers in the U.S. were planning to shop in-store, whilst just under 33 percent of women planned to do the same. On the other hand, female shoppers were slightly more likely to shop online that day and on Cyber Monday.
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2021, by gender
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Drive Research. (November 3, 2021). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2021, by gender [Graph]. In Statista. Retrieved January 23, 2022, from https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2021, by gender." Chart. November 3, 2021. Statista. Accessed January 23, 2022. https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. (2021). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2021, by gender. Statista. Statista Inc.. Accessed: January 23, 2022. https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of October 2021, by Gender." Statista, Statista Inc., 3 Nov 2021, https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2021, by gender Statista, https://www.statista.com/statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/ (last visited January 23, 2022)
