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Main reasons shoppers plan to spend less during the holidays U.S. 2020

In a survey conducted in the U.S. in August 2020, around two thirds of respondents cited plans to celebrate on a smaller scale this year due to the coronavirus pandemic as the main reason to spend less on the holiday season. Just over one fifth of respondents reported that they expected to spend less on holiday shopping this year due to a change in job situation.

Leading reasons consumers plan to spend less during the holiday season in the United States in 2020

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Release date

August 2020


United States

Survey time period

August 14, 2020

Number of respondents

2,009 respondents

Special properties

Respondents who planned to spend less

Supplementary notes

Original survey question was the following: Why do you believe you will spend less this year?

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Statistics on "Coronavirus: impact on holiday shopping in the U.S."

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