Advertising investments by media type in France during the first semester 2018

This statistic shows the advertising investments in medias, distributed by type of media, in France during the first semester 2018. It appears that among the advertising investments conducted in that period, 39.2 percent were dedicated to digital advertising.

Distribution of advertising investments in medias, broken down by media type in France during the first semester of 2018

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Release date

July 2018



Survey time period

H1 2018

Number of respondents

26 respondents

Special properties

Respondents who were players in the advertising market

Supplementary notes

The source adds the following information: "Sources: SRI-IREP chiffres 2017 et T1 2018, analyse et estimations PwC, CPA"

The source does not specify the date of the survey.

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on "Advertising in the Nordics"

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