U.S. SMB challenges or concerns with managing social media accounts 2018

Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018

U.S. SMB challenges or concerns with managing social media accounts 2018 This statistic presents the biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018. The biggest concern according to SMBs in terms of managing their social media accounts to advertise, was the difficulty in choosing a platform and the vast array of options available; which attributed to even more difficulty in choosing a service.
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Biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018

Share of respondents
We know that we need to be on social media, but there are too many platforms and confusing choices.39%
Shifting algorithms: tactics that used to work don't anymore. We can't keep up with all the changes.36%
We are not digital marketers - we don't understand it. It's too complicated.31%
We're afraid of missing out.23%
We have lackluster results and don't understand why.19%
Share of respondents
We know that we need to be on social media, but there are too many platforms and confusing choices.39%
Shifting algorithms: tactics that used to work don't anymore. We can't keep up with all the changes.36%
We are not digital marketers - we don't understand it. It's too complicated.31%
We're afraid of missing out.23%
We have lackluster results and don't understand why.19%
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This statistic presents the biggest challenges or concerns with managing social media accounts according to SMBs in the United States as of July 2018. The biggest concern according to SMBs in terms of managing their social media accounts to advertise, was the difficulty in choosing a platform and the vast array of options available; which attributed to even more difficulty in choosing a service.
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Release date
November 2018
Region
United States
Survey time period
July 11 to 13, 2018
Number of respondents
468 respondents
Special properties
small and medium sized businesses
Method of interview
Online survey
Supplementary notes
Question: "What are your biggest challenges or concerns with respect to managing your organization's social media?"
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