Share of Instagram sponsored content 2018, by type

Published by
Valentina Dencheva,
Jan 6, 2023
This statistic presents the distribution of sponsored content on Instagram worldwide in 2018, broken down by type. According to the findings, 34 percent of Instagram's sponsored content, that is posts containing #ad, were stories.

Distribution of sponsored content on Instagram worldwide in 2018, by type

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Release date

February 2019

Region

Worldwide

Survey time period

2018

Special properties

based on data from 2.11 million Instagram #ad posts

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