This statistic presents the distribution of sponsored content on Instagram worldwide in 2018, broken down by type. According to the findings, 34 percent of Instagram's sponsored content, that is posts containing #ad, were stories.
Distribution of sponsored content on Instagram worldwide in 2018, by type
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eMarketer. (February 14, 2019). Distribution of sponsored content on Instagram worldwide in 2018, by type [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer. "Distribution of sponsored content on Instagram worldwide in 2018, by type." Chart. February 14, 2019. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer. (2019). Distribution of sponsored content on Instagram worldwide in 2018, by type. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer. "Distribution of Sponsored Content on Instagram Worldwide in 2018, by Type." Statista, Statista Inc., 14 Feb 2019, https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/
eMarketer, Distribution of sponsored content on Instagram worldwide in 2018, by type Statista, https://www.statista.com/statistics/986026/instagram-sponsored-content-by-type/ (last visited August 13, 2022)