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Challenges for companies regarding online marketing and sales in Sweden 2018

This statistic displays the results of a survey conducted in 2018 on challenges that companies in Sweden face, regarding online marketing and sales. The challenge that came first on the list, according to 49 percent of respondents was culture, processes and internal competence. Last on the list, according to five percent of respondents, was KPIs and goals.

What do you think is the biggest challenge for the company regarding online marketing and sales?

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Release date

December 2018



Survey time period

October 1 to October 19, 2018

Number of respondents

148 respondents

Special properties

68 team leaders and 80 managers of Swedish companies with over 300 million SEK revenues

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Vad tror du är företagets största utmaning när det gäller marknadsföring och försäljning online?"

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Statistics on "Digital marketing in Sweden"

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