Consumers in Korea

Consumer Insights report

Consumers in Korea

This report provides valuable insights about the behavior of Korean consumers in 2024. Incorporating data from the Statista Consumer Insights Global survey, it comes equipped with valuable information about the consumers’ attitudes, their favorite brands, and a wide range of consumer-related topics. It helps you understand the viewpoints of Korean consumers regarding economy, health, and mobility, and what their main challenges are.

Also included in this report are the attitudes of the Korean consumers regarding food and their most followed nutrition rules. You will also get to know everything about the impact of inflation on the Korean consumers and their travel attitudes. Furthermore, amidst the ongoing tensions with their neighboring country North Korea, this report comes equipped with timeline slides showing the importance of safety and security for Korean consumers over the past years.

The report is updated up to four times a year and includes several time series showing how consumer attitudes toward the most relevant consumer issues have changed in recent years.

Table of contents

Topics of the report

  • Consumers in Korea
  • Marketing & social media
  • E-commerce & retail
  • Food & nutrition
  • Internet & devices
  • Media & digital media
  • Mobility
  • Finance & insurances
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights Global survey
  • Region: Korea
  • Number of respondents: 12,111
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: January to December 2023

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