Marketing personalization worldwide

Statistics report on marketing personalization worldwide

Marketing personalization worldwide

This report has been compiled to provide statistical information about marketing personalization among consumers and marketers worldwide. It contains an overview chapter with key figures on the segment, as well as two separate chapters devoted to effectiveness and consumer insights.

Table of contents


  • Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
  • Premium Statistic Personalization software market size worldwide 2022-2030
  • Premium Statistic Top areas global marketers are willing to expand upon in the next year as of 2023
  • Premium Statistic Personalization data companies use for customer profiling 2023
  • Premium Statistic Leading areas in which marketers used AI worldwide as of 2023
  • Premium Statistic Top change areas in the CX personalization approach 2023-2024

Marketers' perspective

  • Premium Statistic Digital areas most impacted by personalization worldwide 2022-23
  • Premium Statistic Top ways for using AI-assisted writing for marketing worldwide 2023
  • Premium Statistic Marketers with access to data required to improve personalization worldwide 2022
  • Premium Statistic Top benefits of a successful personalization strategy worldwide 2022-2023
  • Premium Statistic Top challenges to executing a successful personalization strategy worldwide 2022-2023
  • Premium Statistic Data-related challenges companies face in providing a personalized experience 2023
  • Premium Statistic Top drawbacks of the digital marketing technologies used worldwide as of 2023


  • Premium Statistic Success rate of personalization strategies used by marketers worldwide 2022
  • Premium Statistic Leading use cases for AI and automation according to marketers worldwide 2023
  • Premium Statistic How brands fail to engage according to customers worldwide 2023, by age group
  • Premium Statistic Top challenges companies face when personalizing customer experience 2023

Customers' perspective

  • Premium Statistic Consumer purchase habits towards brands worldwide 2023
  • Premium Statistic Consumers willing to share data on their shopping habits globally 2022, by generation
  • Premium Statistic Consumers willing to share their personal data worldwide 2021-22 by generation
  • Premium Statistic Influence of marketing personalization on consumer loyalty worldwide 2022, by country
  • Premium Statistic Consumers who think brand loyalty comes after the first purchase worldwide 2023

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