Data usage in marketing and advertising in the U.S.

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Largest marketing data markets worldwide 2021
U.S. marketing data spend 2017-2021
Identity solutions spending in the United States 2020-2024
Marketing spend on third-party audience data in the U.S. 2017-2021
U.S. marketing data activation solutions spend 2020, by function
Average cost per data breach in the United States 2006-2022
Leading marketing priorities according to U.S. CMOs 2021
Methods used by advertisers to identify & measure audiences in the U.S. 2021
Top ways to grow first-party data in the U.S. 2021
Popularity of sharing first-party data in the U.S. 2020
Data used by marketers when targeting for personalization U.S. 2020
Benefits of using location data according to U.S. marketers 2020
Programmatic ad spending in the U.S. 2017-2026
Monthly programmatic ad impressions growth in the U.S. 2021-2022
Programmatic budgets in the U.S. 2021, by medium
Number of B2B programmatic advertisers in the U.S. 2020-2021
Top programmatic targeting approaches in the U.S. 2021
Top factors for choosing a programmatic vendor in the U.S. 2021
Top programmatic success metrics in the U.S. 2021
Reliance on cookies in advertising in the U.S. 2021
B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022
Net ad spending optimism due to cookie depreciation in the U.S. 2022
Audience identification tactics used by U.S. publishers 2021
Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
Type of data that would replace third-party cookies in the U.S. 2020
Digital ad actions deemed possible in the cookieless era in the U.S. 2020
Number of CDP companies worldwide 2022, by country
Number of CDP companies worldwide 2022, by region
CDP industry revenue worldwide 2020-2022
Most popular marketing clouds in the U.S. 2020
CDPs impact on efficiency in the U.S. 2020
Ways in which CDPs are used by marketers in the U.S. 2020
Data unified with CDPs in the U.S. 2020
Benefits of CDPs in the U.S. 2023
Impact of CDPs on success metrics in the U.S. 2020
Attitudes towards online advertising in the U.S. 2022
Attitudes of U.S. internet users to brands using their data in advertising 2021
Level of consent to cookies usage in the U.S. 2021, by age
Levels of concern over personal data collection and use in the U.S. 2021
Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
U.S. online shopper brand trust reasons 2021
Top targeted advertising benefits according to consumers in the U.S. 2021
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