Most trusted data sources by marketing professionals worldwide 2019

Common ways to use data according to marketers worldwide 2018

Leading methods of targeting B2B buyers in the U.S. 2018

Location data usage by marketing professionals in the U.S. 2019, by channel

Leading use cases for location data according to marketers in the U.S. 2019

Marketing analytics usage in the U.S. 2012-2020

U.S. marketing professionals use of shopping behavior data from online markets 2018

Most important data types according to senior marketers worldwide 2018

Effectiveness of audience targeting with use of data worldwide 2018, by business type

Impact of AI-enabled marketing on business outcomes worldwide 2018

Importance of data quality to B2B sales and marketing in the U.S. 2016-2018

Customer data accuracy challenges in the U.S. 2016-2018

Estimated costs from stringent federal data privacy law in the U.S. 2019

Average cost per data breach in the United States 2006-2020

Lack of insights into online buying behaviors by U.S. marketing professionals 2018

Global consumer trust in organizations' data management and protection 2019

Opinion of consumers on explicit permission for using data 2018, by type of data

Adult views on targeted advertising in the U.S. 2019

Personal information U.S. internet users are willing to share 2018

U.S. opinion on companies buying personal data for online ads 2018

U.S. perception on granting smartphone app permissions 2019

Leading reasons for U.S. mobile users to share their data with companies 2019

Perception of U.S. users social site's ability to identify key user traits 2018

U.S. mobile user awareness on select location data use by companies and brands 2019

U.S. consumer distrust in shopping recommendations 2019, by platform