Data usage in marketing and advertising in the U.S.

Data usage in marketing and advertising in the U.S.
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Statista Dossier on data usage in marketing and advertising in the United States

This dossier has been compiled to provide statistical information about data usage in marketing and advertising in the United States.

Table of contents

    • Largest marketing data markets worldwide 2021

    • U.S. marketing data spend 2017-2021

    • Identity solutions spending in the United States 2020-2024

    • Marketing spend on third-party audience data in the U.S. 2017-2021

    • U.S. marketing data activation solutions spend 2020, by function

    • Average cost per data breach in the United States 2006-2022

    • Leading marketing priorities according to U.S. CMOs 2021

    • Methods used by advertisers to identify & measure audiences in the U.S. 2021

    • Top ways to grow first-party data in the U.S. 2021

    • Popularity of sharing first-party data in the U.S. 2020

    • Data used by marketers when targeting for personalization U.S. 2020

    • Benefits of using location data according to U.S. marketers 2020

    • Programmatic ad spending in the U.S. 2017-2026

    • Monthly programmatic ad impressions growth in the U.S. 2021-2022

    • Programmatic budgets in the U.S. 2021, by medium

    • Number of B2B programmatic advertisers in the U.S. 2020-2021

    • Top programmatic targeting approaches in the U.S. 2021

    • Top factors for choosing a programmatic vendor in the U.S. 2021

    • Top programmatic success metrics in the U.S. 2021

    • Reliance on cookies in advertising in the U.S. 2021

    • B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022

    • Net ad spending optimism due to cookie depreciation in the U.S. 2022

    • Audience identification tactics used by U.S. publishers 2021

    • Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020

    • Type of data that would replace third-party cookies in the U.S. 2020

    • Digital ad actions deemed possible in the cookieless era in the U.S. 2020

    • Number of CDP companies worldwide 2022, by country

    • Number of CDP companies worldwide 2022, by region

    • CDP industry revenue worldwide 2020-2022

    • Most popular marketing clouds in the U.S. 2020

    • CDPs impact on efficiency in the U.S. 2020

    • Ways in which CDPs are used by marketers in the U.S. 2020

    • Data unified with CDPs in the U.S. 2020

    • Benefits of CDPs in the U.S. 2023

    • Impact of CDPs on success metrics in the U.S. 2020

    • Attitudes towards online advertising in the U.S. 2022

    • Attitudes of U.S. internet users to brands using their data in advertising 2021

    • Level of consent to cookies usage in the U.S. 2021, by age

    • Levels of concern over personal data collection and use in the U.S. 2021

    • Ways to make targeted advertising more acceptable for consumers in the U.S. 2021

    • U.S. online shopper brand trust reasons 2021

    • Top targeted advertising benefits according to consumers in the U.S. 2021

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