Data usage in marketing and advertising

Personalization in marketing - ways of using data 2016

Ways businesses use customer data to gain competitive advantage in the U.S. 2017

Data sources used in marketing worldwide 2016

Data-related functions used in marketing worldwide 2016

Tools used for lead & customer data storage worldwide 2016

Implementation of Audience data usage strategies in North America 2017

Share of marketers personalizing by age in the U.S. 2017, by channel

North America: use of data in e-mail marketing personalization 2016

Effectiveness of audience targeting with use of data worldwide 2018, by business type

Benefits of data quality investments worldwide 2016

Maintenance of high-quality customer data by businesses U.S. 2017

Benefits of understanding customer journey worldwide 2016

Value of data-related functions for customer experience optimization 2016

Customer data accuracy challenges in the U.S. 2016-2018

Barriers to building an integrated customer journey worldwide 2016

Customer opinion on product recommendations in the U.S. 2016

Interest in product recommendations in the U.S. 2016

U.S. consumer view of purchase history based mobile shopping recommendations 2017

U.S. interest in mobile shopping recommendations from selected companies 2017

U.S. consumers view of online store product suggestions 2017

Impact of product recommendations on shopping frequency in the U.S. 2016

Frequency of purchasing items suggested by online stores in the U.S. 2017