Study on online customers' Christmas shopping preferences in the UK 2016

This report presents data and insights on online customers' Christmas shopping behavior and preferences in the United Kingdom in 2016. It includes data on customer experiences and attitudes towards delivery problems when shopping online. The likelihood of customers switching retailers due to product availability is explored as well as the impact of Christmas sales events. Furthermore, the report provides data on the attractiveness of 'Click & Collect" solutions for customers.
  • Language: English
  • Released: January 2016
  • Source(s): YouGov, JDA Software
Study included in Corporate Account only.
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