Industry Insights e-Commerce in Germany 2017

Consumer Insights report

Industry Insights e-Commerce in Germany 2017

This report gives an insight into the e-Commerce sector. The telephone survey was conducted in Germany among employees in the e-Commerce sector who have an experience of a minimum of two years in the industry.

Topics Include

  • Economic situation of the industry
  • Distribution channels
  • Shopping cart sizes
  • Number of returns
  • Best in class
  • Trends in the sector
  • Drivers and barriers of the sector in Germany

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On average, the companies surveyed generate 41% of their revenue via desktop websites, 23% via a retail store and 15% over a mobile website. The average shopping cart is as big as 153€, while the average number of returns is at 20%. Amazon and Zalando are recognized leaders in the industry in terms of customer service etc.

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FURTHER REPORTS

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