Ad blocking

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on ad blocking

This dossier has been compiled to provide statistical information about ad blocking.

Table of contents

  • 1. Overview
    • Advertising spending worldwide 2014-2020

    • Global internet advertising revenue 2015-2020

    • Ad blocking cost worldwide 2013-2016

    • Ad blocking rates worldwide 2016, by country

    • Share of website visitor using adblockers worldwide Q2 2015, by site category

    • Ad blocking perception among ad agency professionals in the U.S . 2015

    • Most disliked ads in the U.S. 2016

    • Most resonant ad messages in North America 2015

  • 2. User demographics
    • Adblocking: penetration rate 2017, by country

    • Adblocking: global desktop user number 2010-2016

    • Ad blocking usage among internet users worldwide 2015, by gender

    • Ad blocker users worldwide 2016, by age

    • Adblocking: number of users 2013-2015, by browser

    • Ad blocking penetration among Facebook users worldwide 2016, by age

    • Number of ad blocking users in the U.S. 2014-2017

    • Users of ad blockers in the U.S. 2016, by type

  • 3. User behavior
    • Ad blocking reasons in the U.S. in 2016

    • Reactions to websites which do not allow ad blocking 2016

    • Guilt over using ad blockers 2016

    • Interest in mobile ad blocking worldwide 2016, by age

    • Motivations to view digital ads worldwide 2015

  • 4. Mobile
    • Number of mobile adblocking browser users 2016, by country

    • Mobile ad blocking rates 2016, by country

    • Number of mobile adblocking browser users worldwide 2016

    • Smartphone owners in the U.S. 2016, by ad blocker usage

    • Interest in mobile ad blocking worldwide 2016, by age

  • Language: English
  • Released: January 2017
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!