Ad blocking

The Statista dossier
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Statista dossier on ad blocking

This dossier has been compiled to provide statistical information about ad blocking.

Table of contents

  • 1. Overview
    • Global internet advertising revenue 2015-2020

    • Share of time spent viewing ad-supported content in the U.S. 2002-2017

    • Internet user attitudes to online ads in the U.S. 2018

    • Influence of advertising perception on ad blocking usage in the U.S. 2018

    • Adblocking: penetration rate worldwide 2016, by country

    • Adblocking: penetration rate in North America 2016, by country

    • Leading adblockers used in the U.S. 2017

    • Share of websites using ad blocker detection worldwide 2017

    • Marketers concerned about rising ad blocking usage worldwide 2016-2017

  • 2. Monetary impact
    • Ad blocking cost worldwide 2013-2016

    • Display ad market value vs. ad blocking losses worldwide 2016-2017

    • Display ad market value vs. ad blocking losses in the U.S. 2016-2017

    • Ad blocking cost in the U.S. 2016-2020

  • 3. Mobile adblocking
    • Mobile ad-blocking usage worldwide Q3 2017, by region

    • Number of mobile adblocking browser users 2016, by country

    • Mobile ad blocking rates 2016, by country

    • Number of mobile adblocking browser users worldwide 2016

    • Smartphone owners in the U.S. 2016, by ad blocker usage

    • Interest in mobile ad blocking worldwide 2016, by age

    • Leading iOS ad blockers used in the U.S. 2018

    • Leading Android ad blockers used in the U.S. 2018

  • 4. User metrics
    • Adblocking: global desktop user number 2010-2016

    • Ad blocker users worldwide 2016, by age

    • Ad blocking penetration in the U.S. 2014-2018

    • Number of ad blocking users in the U.S. 2014-2017

    • Adblocking penetration rate in the U.S. Q2 2018, by age group

    • Adblocking penetration rate in the U.S. Q2 2018, by gender

  • 5. User behavior
    • Awareness of ad blocking in the U.S. 2018

    • Number of ad blockers used per person in the U.S. 2017

    • Leading ad avoidance measures used by U.S. adults in 2017

    • Ad blocking reasons in the U.S. in 2017

    • Types of ads blocked by smartphone adblockers in the U.S. 2017

    • Types of ads blocked by PC adblockers in the U.S. 2017

    • Types of ads blocked by tablet adblockers in the U.S. 2017

    • Share of paying adblock users in the U.S. 2017

    • U.S. consumers who disable adblockers to view content in 2017

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