Ad blocking

The Statista dossier
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  • Editorially prepared
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Statista dossier on ad blocking

This dossier has been compiled to provide statistical information about ad blocking.

Table of contents

  • 1. Overview
    • Global internet advertising revenue 2015-2020

    • Most disliked ads in the U.S. 2016

    • Consumer attitudes towards selected advertising types in the U.S. 2017

    • Ad blocking cost worldwide 2013-2016

    • Ad blocking cost in the U.S. 2016-2020

    • Ad blocking rates worldwide 2016, by country

    • Leading adblockers used in the U.S. 2017

    • Marketers concerned about rising ad blocking usage worldwide 2016-2017

  • 2. User metrics
    • Adblocking: penetration rate 2017, by country

    • Adblocking: global desktop user number 2010-2016

    • Ad blocker users worldwide 2016, by age

    • Ad blocking usage among internet users worldwide 2015, by gender

    • Adblocking: penetration rate in the U.S. 2016, by gender

    • Ad blocking penetration in the U.S. 2014-2018

    • Number of ad blocking users in the U.S. 2014-2017

  • 3. User behavior
    • Ad blocking reasons in the U.S. in 2017

    • Types of ads blocked by smartphone adblockers in the U.S. 2017

    • Types of ads blocked by PC adblockers in the U.S. 2017

    • Types of ads blocked by tablet adblockers in the U.S. 2017

    • Share of paying adblock users in the U.S. 2017

    • U.S. consumers who disable adblockers to view content in 2017

    • Reactions to websites which do not allow ad blocking 2016

    • Guilt over using ad blockers 2016

  • 4. Mobile adblocking
    • Number of mobile adblocking browser users 2016, by country

    • Mobile ad blocking rates 2016, by country

    • Number of mobile adblocking browser users worldwide 2016

    • Smartphone owners in the U.S. 2016, by ad blocker usage

    • Interest in mobile ad blocking worldwide 2016, by age

  • Language: English
  • Released: 2018
  • Source(s): Statista
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