Ad blocking

The Statista dossier
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  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on ad blocking

This dossier has been compiled to provide statistical information about ad blocking.

Table of contents

  • 1. Overview
    • Advertising spending worldwide 2014-2020

    • Global internet advertising revenue 2015-2020

    • Ad blocking cost worldwide 2013-2016

    • Ad blocking rates worldwide 2016, by country

    • Share of website visitor using adblockers worldwide Q2 2015, by site category

    • Ad blocking perception among ad agency professionals in the U.S . 2015

    • Most disliked ads in the U.S. 2016

    • Most resonant ad messages in North America 2015

  • 2. User demographics
    • Adblocking: penetration rate 2017, by country

    • Adblocking: global desktop user number 2010-2016

    • Ad blocking usage among internet users worldwide 2015, by gender

    • Ad blocker users worldwide 2016, by age

    • Adblocking: number of users 2013-2015, by browser

    • Ad blocking penetration among Facebook users worldwide 2016, by age

    • Number of ad blocking users in the U.S. 2014-2017

    • Users of ad blockers in the U.S. 2016, by type

  • 3. User behavior
    • Ad blocking reasons in the U.S. in 2016

    • Reactions to websites which do not allow ad blocking 2016

    • Guilt over using ad blockers 2016

    • Interest in mobile ad blocking worldwide 2016, by age

    • Motivations to view digital ads worldwide 2015

  • 4. Mobile
    • Number of mobile adblocking browser users 2016, by country

    • Mobile ad blocking rates 2016, by country

    • Number of mobile adblocking browser users worldwide 2016

    • Smartphone owners in the U.S. 2016, by ad blocker usage

    • Interest in mobile ad blocking worldwide 2016, by age

  • Language: English
  • Released: January 2017
  • Source(s): Statista
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