Ad blocking in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier on ad blocking in the United States

Table of contents

  • 1. Global overview
    • Digital advertising spending worldwide 2019-2024

    • Largest digital ad markets worldwide 2020

    • Invalid digital ad traffic share worldwide 2019, by region

    • Adblocking: number of users 2013-2019

    • Number of desktop adblock users worldwide 2013-2020

    • Number of mobile adblocking browser users worldwide 2013-2020

  • 2. Demographics
    • Awareness of ad blocking in the U.S. Q2 2020

    • Ad blocking penetration in the U.S. 2014-2021

    • Adblocking penetration rate in the U.S. Q2 2020, by age group

    • Adblocking penetration rate in the U.S. Q2 2020, by gender

    • Demand for ad blocking software in North America 2021, by country

  • 3. Desktop vs. mobile
    • Desktop ad block usage in the U.S. 2017-2020

    • Desktop ad blocker usage in the U.S. 2020, by age

    • Detected ad blocking sessions on computers in the U.S. 2020

    • Mobile ad block usage in the U.S. 2017-2020

    • Mobile ad blocker usage in the U.S. 2020, by age

    • Detected ad blocking session on mobile devices in the U.S. 2020

  • 4. Consumer attitudes
    • Internet user attitudes towards online ads in the U.S. Q2 2020

    • Attitudes towards online advertising in the U.S. 2020

    • Reasons for adblocking use in the U.S. Q2 2020

    • Whitelisting websites from ad blocking in the United States 2018-2020

  • 5. Monetization
    • Adblock monetization strategies used by publishers in the U.S. 2019

    • Share of publishers using ad block recovery tech worldwide 2019

    • Willingness to support Better Ads-certified websites in the U.S. 2020

    • Acceptable Ads - key figures 2020

    • eyeo GmbH revenue 2015-2018

    • eyeo GmbH net income 2015-2018

More than 7,500
companies
trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!