Ad blocking


- Detailed references
- Editorially prepared
- Download as PDF / PPT
Statista dossier on ad blocking
Table of contents
- 1. Overview
Global internet advertising revenue 2015-2020
Share of time spent viewing ad-supported content in the U.S. 2002-2017
Internet user attitudes towards online ads in the U.S. Q2 2020
Influence of advertising perception on ad blocking usage in the U.S. 2018
Adblocking: penetration rate worldwide 2016, by country
Adblocking: penetration rate in North America 2016, by country
Leading adblockers used in the U.S. 2017
Share of websites using ad blocker detection worldwide 2017
Marketers concerned about rising ad blocking usage worldwide 2016-2017
- 2. Monetary impact
Ad blocking cost worldwide 2013-2016
Display ad market value vs. ad blocking losses worldwide 2016-2017
Display ad market value vs. ad blocking losses in the U.S. 2016-2017
Ad blocking cost in the U.S. 2016-2020
- 3. Mobile adblocking
Mobile ad-blocking usage worldwide Q3 2017, by region
Number of mobile adblocking browser users 2016, by country
Mobile ad blocking rates 2016, by country
Number of mobile adblocking browser users worldwide 2016
Smartphone owners in the U.S. 2016, by ad blocker usage
Interest in mobile ad blocking worldwide 2016, by age
Leading iOS ad blockers used in the U.S. 2018
Leading Android ad blockers used in the U.S. 2018
- 4. User metrics
Adblocking: global desktop user number 2010-2016
Ad blocker users worldwide 2016, by age
Ad blocking penetration in the U.S. 2014-2021
Number of ad blocking users in the U.S. 2014-2017
Adblocking penetration rate in the U.S. Q2 2020, by age group
Adblocking penetration rate in the U.S. Q2 2020, by gender
- 5. User behavior
Awareness of ad blocking in the U.S. Q2 2020
Number of ad blockers used per person in the U.S. 2017
Leading ad avoidance measures used by U.S. adults in 2017
Ad blocking reasons in the U.S. in 2017
Types of ads blocked by smartphone adblockers in the U.S. 2017
Types of ads blocked by PC adblockers in the U.S. 2017
Types of ads blocked by tablet adblockers in the U.S. 2017
Share of paying adblock users in the U.S. 2017
U.S. consumers who disable adblockers to view content in 2017
companies trust
Statista
- Advertising consumption and perceptionAdvertising consumption and perception
- Digital advertising in Latin AmericaDigital advertising in Latin America
- Digital advertising in EuropeDigital advertising in Europe
- Digital advertising in IndiaDigital advertising in India
- Digital advertising in CanadaDigital advertising in Canada
- Digital advertising in the U.S.Digital advertising in the U.S.
- Ad blocking in the NordicsAd blocking in the Nordics
- Digital advertising in North AmericaDigital advertising in North America
- Digital advertising in the Nordic countriesDigital advertising in the Nordic countries
- Digital advertising in VietnamDigital advertising in Vietnam
- Digital advertising in the United Kingdom (UK)Digital advertising in the United Kingdom (UK)
- Digital advertising formats in the U.S.Digital advertising formats in the U.S.
- Amazon advertisingAmazon advertising
- Internet advertising worldwideInternet advertising worldwide
- Social media advertising in the NetherlandsSocial media advertising in the Netherlands
- Advertising in TurkeyAdvertising in Turkey
- Social media advertising in BelgiumSocial media advertising in Belgium
- Advertising in ChinaAdvertising in China
- Programmatic advertising in the United Kingdom (UK)Programmatic advertising in the United Kingdom (UK)
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- Ad blocking behavior in the U.S. 2016Ad blocking behavior in the U.S. 2016
- Advertising industry in SpainAdvertising industry in Spain
- Advertising in PolandAdvertising in Poland
- Global digital advertising outlook 2020Global digital advertising outlook 2020
- Programmatic advertisingProgrammatic advertising
- Advertising in BrazilAdvertising in Brazil
- Advertising agencies in the U.S.Advertising agencies in the U.S.
- Media in BrazilMedia in Brazil
- Reach of the leading digital advertising marketers in Germany October 2020Reach of the leading digital advertising marketers in Germany October 2020
- Usage of ad blocking software in the United Kingdom (UK) 2019, by typeUsage of ad blocking software in the United Kingdom (UK) 2019, by type
- Usage of ad blocking software in the United Kingdom (UK) 2019, by demographicUsage of ad blocking software in the United Kingdom (UK) 2019, by demographic
- Digital Market Outlook: digital advertising spending worldwide 2017-2024, by formatDigital Market Outlook: digital advertising spending worldwide 2017-2024, by format
- Digital Market Outlook: digital advertising spending in the U.S. 2017-2024, by formatDigital Market Outlook: digital advertising spending in the U.S. 2017-2024, by format
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron about Statista CEO, MindShare Germany
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