Leading digital advertising industry challenges in Europe 2022

Published by Statista Research Department, Mar 6, 2023
During a 2022 survey carried out among advertising executives from Europe, it was found that cookieless targeting was the leading challenge facing the digital advertising industry, named by 35 percent of respondents. Sustainability ranked third, mentioned by 26 percent of respondents.

Leading digital advertising industry challenges according to advertising executives in Europe as of December 2022

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Release date

February 2023

Region

Europe

Survey time period

November and December 2022

Number of respondents

256 respondents

Special properties

among advertising executives working for brands, agencies, publishers, industry associations, ad tech companies, and other

Method of interview

Online panel

Citation formats
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Overview

6

Formats

7

Social media

5

Mobile

4

Programmatic

6

Marketer insights

7

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Topics

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