Leading digital advertising industry challenges in Europe 2024

Published by Statista Research Department, Apr 22, 2024
During a survey carried out among advertising executives from Europe and released in February 2024, it was found that third-party cookie depreciation was the leading challenge facing the digital advertising industry, named by 36 percent of respondents. Sustainability ranked third, mentioned by 27 percent of respondents.

Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024

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Release date

February 2024

Region

Europe

Survey time period

November 2023 to January 2024

Number of respondents

186 respondents

Special properties

among advertising executives working for brands, agencies, publishers, industry associations, ad tech companies, and other

Method of interview

Online panel

Citation formats
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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

7

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Statistics

Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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