Online shops: 1688.com shoppers in China

Consumer Insights report

Online shops: 1688.com shoppers in China

This report offers the reader a comprehensive overview of 1688.com shoppers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark 1688.com shoppers in China (''brand users'') against Chinese online shoppers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: 1688.com shoppers in China

  • 1688.com is more popular among Millennials than other online shops
  • There is a fairly even split of male and female 1688.com shoppers
  • 1688.com has a larger share of shoppers with a high income than other online shops
  • Online shoppers in general and 1688.com shoppers specifically, live in similar type of communities
  • Career advancement is an important aspect of life for 38% of 1688.com shoppers

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