Consumer Insights report
Snapchat is one of the top ten most used social networks in Germany. The American social media service's users in Germany come from various household sizes, and more than half of them live in towns and rural communities across Germany. Music is an important interest among Snapchat users, many of whom consider a happy relationship as an important aspect of life.
This report provides valuable insights about Snapchat in the social networks market of Germany.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Snapchat users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Snapchat users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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