In-depth: eCommerce Shopping Days 2021

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In-depth: eCommerce Shopping Days 2021 Before the advent of eCommerce, it was virtually impossible to have any significant retail revenue that was not tied to a physical location. The scenario has completely changed over the last decade. Almost all shopping days are now controlled by large eCommerce companies that have taken advantage of the internet’s rapid global penetration.

Even though the U.S. and Europe spearheaded these shopping festivals by launching big-ticket events such as Black Friday and Cyber Monday, China has without question and by a long shot emerged as the global market leader.


What's included?
  • eCommerce Shopping Days: Introduction
  • Analysis of key shopping days: Singles’ Day, 618 Shopping Festival, Thanksgiving Day, Black Friday, Cyber Monday, Amazon Prime Day, Big Billion Days, El Buen Fin, Amazon Great Indian Festival, Double 12, Green Monday, Mother’s Day, Father’s Day, Chinese New Year
  • Trends
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Before the advent of eCommerce, it was virtually impossible to have any significant retail revenue that was not tied to a physical location. The scenario has completely changed over the last decade. Almost all shopping days are now controlled by large eCommerce companies that have taken advantage of the internet’s rapid global penetration.

Even though the U.S. and Europe spearheaded these shopping festivals by launching big-ticket events such as Black Friday and Cyber Monday, China has without question and by a long shot emerged as the global market leader.

Alibaba’s Singles’ Day event holds the maximum share among all internationally organized online shopping festivals. Specifically, Singles’ Day recorded a GMV of around US$74.1 billion in 2020 and had a CAGR of nearly 65% between 2011 and 2020. Over the years, it has emerged as the single largest global shopping festival, whose revenues regularly exceed the combined sales of Thanksgiving, Black Friday, and Cyber Monday in the U.S.

Other prominent online shopping days include JD.com’s 618 Shopping Festival, Amazon’s Prime Day, Flipkart’s Big Billion Days, Mexico’s El Buen Fin, Alibaba’s Double 12, eBay’s Green Monday, and the shopping days surrounding Father’s Day, Mother’s Day, and Christmas / New Year.

Over the years, the popularity of imported goods has increased manifold in global online shopping festivals. This is especially true in China, where customers have increasingly shown a willingness to pay a premium for high-quality imported products.

In addition, the shift to smartphones has been having a direct impact on holiday shopping habits. Mobile commerce now dominates the global holiday shopping season, as orders and visits to eCommerce sites are carried out more on phones compared to other devices. Moreover, social media platforms such as Facebook, Instagram, and YouTube are increasingly playing an important role in influencing holiday shopping.

  • Language: English
  • Released: March 2021
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