Revenue of the personal care market by selected countries worldwide 2022

From the selected countries, the United States leads the ranking for revenue in the personal care market with 56.65 billion U.S. dollars. The United States is followed by China (44.36 billion U.S. dollars), Japan (15.4 billion U.S. dollars), and South Korea (10.7 billion U.S. dollars). The United Kingdom is trailing the ranking with 10 billion U.S. dollars.

Revenue of the e-commerce personal care market in select countries worldwide in 2022 (in billion U.S. dollars)

Characteristic	Revenue (in billion U.S. dollars)
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Supplementary notes

The eCommerce market sub-segment Personal Care includes the online sale of products related to personal cleansing (e.g., shower gels, bath scrubs), body care (e.g., deodorants, shaving creams), eye care (e.g., contact lenses, spectacle lenses), hair care (e.g., shampoos, conditioners, hair masks, hair styling products, hair colorants), oral care (e.g., toothpastes, manual toothbrushes, mouthwashes, and floss), and skin care (e.g., sunscreens, face creams, body lotions, hand creams). Other Personal Care includes tools such as razors, epilators, respiratory care, sexual health products, foot care, ear care, sleeping aids, as well as massage and relaxation items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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