Revenue of personal care e-commerce in selected countries worldwide 2023

Revenue of the e-commerce personal care market in select countries worldwide in 2023

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The eCommerce Personal Care market is a sector of online retailing that focuses on selling various types of personal care products related to personal cleansing (e.g., shower gels, bath scrubs), body care (e.g., deodorants, shaving creams), eye care (e.g., contact lenses, spectacle lenses), hair care (e.g., shampoos, conditioners, hair masks, hair styling products, hair colorants), oral care (e.g., toothpastes, manual toothbrushes, mouthwashes, and floss), and skin care (e.g., sunscreens, face creams, body lotions, hand creams).

The relevance of the eCommerce Personal Care market lies in its ability to offer consumers a vast selection of products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to reach customers across different geographies and demographics, expanding their customer base and sales potential.

The eCommerce Personal Care market has experienced significant growth in recent years, driven by factors such as the increasing popularity of online shopping, the rise of direct-to-consumer brands, and the growing awareness of the importance of self-care and wellness.

Examples of successful eCommerce Personal Care businesses include Sephora, which offers a wide range of high-end beauty products, and Harry's, which specializes in grooming products for men. Additionally, online marketplaces like Amazon and Target have expanded their personal care offerings, providing consumers with more options for ordering their favorite personal care products online.


The eCommerce market for Personal Care consists of six different markets:

  • The Body Care market includes, among others deodorants and shaving creams.
  • The Eye Care market contains, among others contact lenses, spectacle lenses.
  • The Hair Care market comprises, among others shampoos, conditioners, hair masks, hair styling products, hair colorants.
  • The Oral Care market includes, among others toothpastes, manual toothbrushes, mouthwashes, and floss.
  • The Skin Care market contains cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen.
  • The Other Personal Care market comprises tools such as razors, epilators, respiratory care, sexual health products, foot care, ear care, sleeping aids, as well as massage and relaxation items.

Additional Information:

Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page .

Key players in the market are companies like Amazon, JD, Taobao, Tmall, 11st and Sephora.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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