Most valuable sport team brands worldwide 2019

The statistic shows a ranking of sports teams worldwide in 2019 according to brand value that was calculated by Forbes. The Dallas Cowboys are the most valuable sports team, with a value of five billion U.S. dollars.

Most valuable sports teams worldwide in 2019 (in billion U.S. dollars)*

Brand value in billion U.S. dollars
Dallas Cowboys5
New York Yankees4.6
Real Madrid4.25
FC Barcelona4.02
New York Knicks4
Manchester United3.81
New England Patriots3.8
Los Angeles Lakers3.7
Golden State Warriors3.5
New York Giants3.3
Los Angeles Dodgers3.3
Boston Red Sox3.2
Los Angeles Rams3.2
Washington Redskins3.1
Chicago Cubs3.1
San Francisco 49ers3.05
Bayern Munich3.02
San Francisco Giants3
Chicago Bulls2.9
Chicago Bears2.9
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Release date

July 2019



Survey time period


Supplementary notes

The franchise values are based on Forbes valuations done over the past year for the NFL, NHL, NBA, MLB, Formula One, soccer and Nascar (no NHL, F1 or Nascar teams made the top 50). Forbes’ team values reflect enterprise values (equity plus debt) based on current venue deals unless a new venue is pending.

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Statistics on "Sports brands"

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