Businesses using video in e-mail worldwide 2016-2021

Published by Valentina Dencheva, Jan 6, 2023
It was found that the share of businesses which included video in e-mail marketing amounted to 47 percent in 2021, down from 55 percent who used video in their e-mail communication in 2018.

Share of businesses using video in e-mail worldwide from 2016 to 2021

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Release date

March 2022

Region

Worldwide

Survey time period

2016 to 2021

Supplementary notes

In 2021, the analysis was based on over 1.3 million videos.
Figures preceding 2021 were taken from earlier publications.
Figures for 2019 not available.

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Usage & budgets

8

Connected TV (CTV) advertising

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Audience and consumption

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