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Businesses using video in e-mail worldwide 2016-2017
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Businesses using video in e-mail worldwide 2016-2017
Share of businesses using video in e-mail worldwide in 2016 and 2017
by A. Guttmann,
last edited
Jul 23, 2018
The statistic present the share of businesses using video in e-mail worldwide in 2016 and 2017. It was found that the share of companies which included video in e-mail grew from 36 to 46 percent in the measured period.
Share of businesses using video in e-mail worldwide in 2016 and 2017
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Description
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by A. Guttmann,
last edited
Jul 23, 2018
The statistic present the share of businesses using video in e-mail worldwide in 2016 and 2017. It was found that the share of companies which included video in e-mail grew from 36 to 46 percent in the measured period.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Worldwide
- Survey time period
- 2016 and 2017
- Number of respondents
- 600 respondents
- Special properties
- based on evaluation of 250,000 videos
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Worldwide
- Survey time period
- 2016 and 2017
- Number of respondents
- 600 respondents
- Special properties
- based on evaluation of 250,000 videos
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2019
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018Spam: share of global email traffic 2007-2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by monthSpam: share of global email traffic 2014-2019
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- U.S. nonprofit marketing e-mail open rates in 2017, by sector
- E-mails sent by companies in the Netherlands 2016, by frequency
- Number of companies using e-mail marketing in Germany 2008-2018
- U.S. SMBs: Snapchat marketing ROI 2016
- U.S. SMBs: e-mail marketing adoption 2016
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- U.S. SMBs: e-mail marketing ROI 2016
- U.S. SMBs: e-mail marketing outsourcing 2016
- Attitudes toward retailer email ads in the U.S. 2014, by gender
- Reasons U.S. customers unsubscribe e-mail lists 2016
- E-mail marketing expenditure in Germany 2008-2018
- Time spent reading marketing e-mail in the UK 2015, by device and OS type
- Marketing e-mail opens in the United Kingdom in 2015, by device type
- Goals of e-mail marketing in the United Kingdom (UK) 2016-2017
- Internet users subscribed to newsletters according to gender Spain 2015
- Share of youths who have watched video clips daily in Sweden 2007-2018
- Italy: shares of daily video advertising time 2016, by platform
- Broadcast/TV video ad formats used by publishers in Europe 2017, by device
- Leading reasons for branded product retention in Canada 2016
Studies
- E-mail marketing
- Video advertising and marketing
- Email Marketing Vendor Satisfaction Report
- Optimizing Email Deliverability with AI
- Marketer Email Tracker 2019
- Marketer Email Tracking Study 2018
- 2019 State of Email Report
- 2017 Email Marketing Benchmark Report
- Digital marketing in Italy
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
- DMA Insight: Marketer Email Tracking Study 2017
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 1st quarter 2019, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2018
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2019, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- Nonprofit organizations' marketing e-mail open rates in the United States in 2017, by sector
- Distribution of e-mails sent by companies in the Netherlands in 2016, by frequency
- Number of companies using e-mail marketing in Germany from 2008 to 2018
- Return on Snapchat marketing investment among local businesses in the United States as of 3rd quarter 2016
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Opinions on the future of e-mail marketing according to industry professionals worldwide as of January 2015
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- Share of local businesses outsourcing e-mail marketing in the United States as of 3rd quarter 2016
- Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender
- Reasons U.S. customers unsubscribe from e-mail lists as of October 2016
- Total e-mail marketing expenditure in Germany from 2008 to 2018 (in billion euros)
- Length of time spent reading marketing e-mails in the United Kingdom (UK) in the first quarter of 2015, by device and OS type*
- Marketing e-mail open rates in the United Kingdom (UK) in Q1 of 2015, by device type
- What is the goals of your e-mail marketing campaigns?
- Percentage of Internet users subscribed to newsletters or newsletters in Spain in 2015, by gender
- Share of youths who have watched video clips daily in Sweden in selected years from 2007 to 2018
- Shares of daily time spent in watching video advertising in Italy as of March 2016, by platform
- Broadcast and television video advertising formats used by publishers in Europe in 2017, by device
- Leading reasons why consumers keep promotional products in Canada as of January 2016
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