Digital Market Outlook: digital video advertising spending in selected countries 2022

Digital video advertising spending in selected countries worldwide in 2022

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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Statistics on " Video advertising and marketing worldwide "

Other statistics that may interest you Video advertising and marketing worldwide

Overview

6

Usage & budgets

8

Connected TV (CTV) advertising

7

Social video advertising

8

Audience and consumption

8

Further related statistics

15
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