Digital Market Outlook: digital video advertising spending in selected countries 2022

Published by Statista Research Department, Aug 26, 2024

The United States is leading the ranking by ad spending in the 'Video Advertising' segment of the digital advertising market, recording 69 billion U.S. dollars. Following closely behind is China with 45.1 billion U.S. dollars, while Canada is trailing the ranking with 3.3 billion U.S. dollars, resulting in a difference of 65.7 billion U.S. dollars to the ranking leader, the United States.

Find other insights concerning similar markets and segments, such as a ranking by country regarding ad spending in the digital advertising market and a ranking of subsegments in Worldwide regarding ad spending|revenue in the segment Banner Advertising | Video Advertising | Search Advertising | Social Media Advertising .

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Digital video advertising spending in selected countries worldwide in 2022 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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