Top U.S. mobile Facebook advertisers by ad spend 2020

In a Q1 2020 study of the Facebook mobile advertising universe in the United States, it was discovered that Disney was the largest advertiser on the platform in the measured period, having amassed approximately 25.7 billion impressions, and an estimated ad spend of 213.6 million U.S. dollars. Walmart ranked third, with 41 million dollars in advertising spending on Facebook mobile in the country.

Leading Facebook mobile advertisers in the United States in 1st quarter 2020, by advertising spending (in million U.S. dollars)

Characteristic	Advertising spending in million U.S. dollars
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Release date

April 2020

More information

Region

United States

Survey time period

Q1 2020

Special properties

excludes Facebook desktop

Supplementary notes

The source provides the following explanation:
"Impressions – number of times a particular creative is loaded on a page as estimated by Pathmatics.
Methodology (Estimating Impressions) - We use statistical sampling methods to calculate impression estimates. We take the sample data from our panels and crawlers and combine it with third-party aggregate data to extrapolate our sample data to market estimates of impressions. Some of the data used in the extrapolation: monthly traffic data for each site tracked; IAB quarterly spend estimates for each tracked format; Facebook and Twitter quarterly earnings reports. Each impression served to our crawlers and panelists is assigned a CPM, which when combined with impressions results in our spend estimates"

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