Home & laundry care market revenue in Hungary 2013-2026

Data provided by Statista Market Outlooks are estimates

The Home and Laundry Care market covers cleaning products for private households. The market is differentiated by application fields: Laundry Care covers detergents for fabric care. Household Cleaners cover household detergents for surface care (incl. bleach and toilet care products). Dishwashing Detergents contains detergents for washing dishes and cutlery, and Polishes, Room Scents and Insecticides cover the remaining specialty products. The market takes into account consumable detergents for use in private households only (B2C). Auxiliary cleaning equipment (e.g. mops and brooms) are not included in the shown sales figures. Also excluded are professional products for industry use or household cleaning services (B2B). The market for Home and Laundry Care products is characterized by relatively low growth rates and is dominated by a few big brand manufacturers such as Procter & Gamble, Unilever, Reckitt Benckiser, Henkel, Kao and Lion.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.