Reddit generates the majority of its revenues from its online advertising business, while premium subscriptions to the platform were estimated to generate less than 10 million U.S dollars in 2023. The decrease in premium revenues was estimated to be driven by the depreciation and deletion of Reddit Coins. The platform currency used to buy awards to reward other Redditors' comments and posts was discontinued on September 12, 2023. In April 2023, Reddit announced it was monetizing its API access, with small client apps and AI giants being prompted to pay for accessing Reddit's API, thus adding a new revenue stream to its business model.
Revenues generated by Reddit from 2018 to 2026, by segment (in million U.S. dollars)
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Benchmark
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Reddit IPO
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- Basic Statistic Reddit: annual revenue 2022-2023
- Basic Statistic Reddit: annual revenue 2022-2023, by segment
- Basic Statistic Reddit: annual revenue 2022-2023, by region
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Traffic
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- Basic Statistic Total global visitor traffic to Reddit.com 2024
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- Premium Statistic Countries with the highest monthly traffic volume to Reddit.com 2024
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Audiences
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- Premium Statistic Reddit users worldwide 2019-2028
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User activity and transparency
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- Premium Statistic Reddit average visit length per user worldwide 2022-2024
- Basic Statistic Reddit: content created H2 2023
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Statista. (February 16, 2024). Revenues generated by Reddit from 2018 to 2026, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/forecasts/1310172/reddit-revenues-by-segment
Statista. "Revenues generated by Reddit from 2018 to 2026, by segment (in million U.S. dollars)." Chart. February 16, 2024. Statista. Accessed November 13, 2024. https://www.statista.com/forecasts/1310172/reddit-revenues-by-segment
Statista. (2024). Revenues generated by Reddit from 2018 to 2026, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/forecasts/1310172/reddit-revenues-by-segment
Statista. "Revenues Generated by Reddit from 2018 to 2026, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/forecasts/1310172/reddit-revenues-by-segment
Statista, Revenues generated by Reddit from 2018 to 2026, by segment (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1310172/reddit-revenues-by-segment (last visited November 13, 2024)
Revenues generated by Reddit from 2018 to 2026, by segment (in million U.S. dollars) [Graph], Statista, February 16, 2024. [Online]. Available: https://www.statista.com/forecasts/1310172/reddit-revenues-by-segment